Veterinary Medicine students as consumers of pork in Uberlândia, Brazil

Abstract

This article presents a survey on the behavior of students of Veterinary Medicine, Federal University of Uberlândia as consumers of pork, since they are opinion leaders on the subject for the general population. To evaluate the students' opinions, we designed a questionnaire with 30 closed questions, which led semi-open and dichotomous questions about the knowledge of respondents about the pork and preferences, setting your profile. The results indicate that although the product is accepted for its taste and affordable price, the students still reject pork-based prejudices and myths, such as sanitation and inadequate hygiene in the production chain of swine and high fat and high cholesterol health risk to consumers. Marketing campaigns, lectures, scientific meetings and focus on subjects within the curriculum of these students should be thought of focusing on this specific audience throughout the course, as with the correct information, future professionals will help spread improvements in the agribusiness sector, assisting in the demystification of pork, elucidating the population and possibly aiding in the increase of its consumption.