The market potential of cat treats: an exploratory study of animals, owners and acceptance perspective

Authors

  • Roberta Brandi 6 Professora da Faculdade de Zootecnia e Engenharia de Alimentos- FZEA/USP, Departamento de Zootecnia, Pirassununga,
  • Aline Duarte Souza Carneiro .
  • Grazine Ferrer Correa .
  • Lucas Domenico Elmôr .
  • Flavia Maria Oliveira Borges Saad .
  • Augusto Hauber Gameiro .
  • Roberta Ariboni Brandi .

DOI:

https://doi.org/10.31533/pubvet.v13n7a367.1-9

Keywords:

Food, characteristics, cats, functionality, Marketplace

Abstract

The aim of this study was to conduct an exploratory study on the market for cat treats. A market survey was carried out, which was composed of questions related to the profile of the owners, the profile of the cats and the opinion about treats for their animals, through the application of a questionnaire, using digital media as a vehicle. The market survey obtained 127 responses, distributed in 11 Brazilian states, predominantly female owners, with higher education, average purchasing power and who consume products with functional characteristics. Most cats lived with other animals, were adopted and were mixed breed, 60% of the owners said they buy treats for their cats, and they use the sequence of criteria to purchase the products: veterinary indication, brand, price, financial condition. Despite some dissatisfaction of owners with the products for cats available on the market, they were willing to experiment new products as long as they were healthy. The cat food market is receptive to new products with appeal for functionality, provided that it offers an attractive price, easy access and is accepted by the cat.

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Published

2019-07-29

Issue

Vol. 13 No. 07 (2019): Julho

Section

Agronegócio

License

Copyright (c) 2019 Aline Duarte Souza Carneiro, Grazine Ferrer Correa, Lucas Domenico Elmôr, Flavia Maria Oliveira Borges Saad, Augusto Hauber Gameiro, Roberta Ariboni Brandi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

The market potential of cat treats: an exploratory study of animals, owners and acceptance perspective. (2019). Pubvet, 13(07). https://doi.org/10.31533/pubvet.v13n7a367.1-9

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