Strategic setting for a small business of the agricultural sector
DOI:
https://doi.org/10.22256/pubvet.v9n2.52-64Keywords:
Strategic planning, agribusiness, MPEAbstract
This study is characterized by analyzing the strategic management of a small business in the agricultural industry. The work was given to study strategic management of a company feed large animals. Based on a theoretical framework, regarding the agribusiness production chain of beef and strategic planning. The research methodology is characterized as descriptive, exploratory, and the data analyzed were collected in September 2013. The research was conducted through in-depth interviews with company managers. The tendency of each manager observes and makes decisions regarding the internal and external environment of the organization. With the results obtained in the study were able to identify the perception of managers related to the importance of seeking and make a formalized strategic management for good performance and the sustainability of the company under study.
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Copyright (c) 2015 Gabriela Lange Cardoso, Melissa Watanabe, Miguelangelo Gianezini
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