Diagnosis of the buffalo meat consumer profile in the municipality of Marabá, PA

Abstract

The objective of this work was to diagnose the buffalo meat consumer profile in Marabá-PA in terms of product knowledge and factors related to the choice, periodicity and quantity of milk and meat consumed. The diagnosis was made through interviews with online forms. There was a preference in beef and fish consumption, and buffalo meat was the least consumed, but a significant portion of the population said they were willing to increase this consumption. The reasons for not consuming buffalo meat were related to the fact that it was a little appreciated meat and lack of supply. The ignorance of the ways of breeding, origin, nutritional aspects, and possible ways of buying and preparing the buffalo meat has ratified its low local consumption, besides the lack of market supply. Consumers of buffalo meat consider this a tasty and healthy food, however, little offered on the market. Campaigns are suggested that aim to increase the supply and consumption of buffalo meat and in actions that allow the population to discover new forms of preparation, consumption and more nutritional information.