Product and market service evaluation for wild animals raised as pet in Belém, Pará, Brazil

Abstract

The market of wild animals for the company is constantly growing. The search for wild species has attracted many consumers and this growth helps other sectors such as products, equipment and services specific to these animals. This study evaluates aspects of the existing supply in this market, encompassing the characterization of bidders, products and services available for wild animals in Belém. The study comprising two stages. At first, a survey was conducted in Junta Comercial do Estado do Pará (JUCEPA) for identification of breeders, pet shops and other establishments that sell animals, feed, accessories and provide services to this segment. The second step was the application of questionnaires to the owners of the establishments identified in JUCEPA. The questionnaire was structured in order to know the profile of the bidders and characteristics of the products and services offered. Was used descriptive statistics to evaluate the result. Were visited 55 establishments, including 18 districts of the town. Within the 55 visited places, 20 was submitted to the questionnaires of marketed products or services for wild animals. Considering the people interviewed, 70% are pet shops, veterinary clinics 15%, 10% veterinary food stores and 5% medical associations and pet stores. The services offered to wild and exotic animals in these establishments, in decreasing order of occurrence are: clinical care (26.09%), examinations (21.74%), nutritional guidance (17.39%), vaccines (13.04 %), cutting feathers and nails (13.04%), management orientation (4.35%) and sex determination by DNA for birds (4.35%). Despite the potential, this segment still notice a lack of definition of its contours, which also cause low dynamism in this market. Factors such as the offers not know institutional insecurity caused by binding of distorted information about this market and the consumer profile are some of the causes for the decrease in dynamism. Some alternatives to minimize these problems would be the increased disclosure and the appearance of services and products that meet the demands of consumers and the demystification by linking more precise information on the legal market related to wildlife.